How To Automate Social Media Advertising With Performance Marketing Software

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for more technical knowledge than routine GTM and might present additional expenses, it can bring about greater accuracy and more dependable information


Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.

1. A lot more exact data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the data being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it must be.

Server-side tracking is a much more safe choice that helps to bypass these restrictions, as it's loaded from your very own domain name and treated as first-party code, implying it's less likely to be affected by advertisement blockers or other protection procedures. This offers much more exact information and a more full photo of user trips throughout channels.

On top of that, this sort of tracking permits services to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback link.

2. Better control over data.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can cause data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less at risk to interference.

This kind of monitoring also enables businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems increasingly alter exactly how they take care of TikTok Ads analytics cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of instructions that tells your site's server what events to tape. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also used to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that makes use of a tiny item of code on your webpage to collect data from users.

4. Simpler to execute
Server-side tracking is a data collection process that occurs on the web site's very own web server, bypassing web browser restrictions. This implies that data gathered by the website/app is first sent to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the scope of data management and offers companies extra control over transmission, making it usually extra reputable. Because of this, it's much less susceptible to data challenges caused by points like a busted link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the server. This enables you to have more exact information and assists guarantee compliance with privacy regulations such as GDPR. Moreover, it additionally prevents the tracking restrictions imposed by internet browsers and advertisement blockers.