How To Personalize Ad Experiences Using Ai Powered Performance Marketing Tools

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it needs much more technical knowledge than regular GTM and might introduce additional prices, it can cause higher accuracy and even more reputable data


Pixel monitoring uses a piece of code to sign up conversions on your website. It's easy to set up and much less vulnerable to ad blockers.

1. A lot more exact data
The conventional approach of tracking conversions on a website, utilizing pixels, is having problem with transforming browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.

Server-side tracking is a more protected alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or other safety and security procedures. This supplies extra exact information and a more complete picture of user journeys across channels.

Furthermore, this kind of monitoring enables organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.

2. Much better control over information.
Server-side monitoring enables companies to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant data that is much less prone to interference.

This sort of monitoring also permits services to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these changes.

3. Much less susceptible to fraudulence
Server-side monitoring enables services to manipulate information payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially crucial as different internet browsers and partner program management platforms significantly change exactly how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place outside of your web site.

In addition, server-side monitoring allows you to catch customer data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy offenses.

A server-side tracking system is a set of guidelines that tells your site's web server what occasions to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to cause event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that uses a little item of code on your webpage to collect data from individuals.

4. Less complicated to implement
Server-side tracking is an information collection procedure that happens on the site's own web server, bypassing internet internet browser limitations. This implies that data accumulated by the website/app is first sent out to the server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it reduces the scope of data administration and offers companies extra control over transmission, making it typically much more trustworthy. Therefore, it's much less vulnerable to data challenges caused by things like a broken connection or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy laws such as GDPR. Moreover, it also prevents the tracking restrictions imposed by web browsers and ad blockers.